Last Updated: 17/11/2024

Empire Dry Cleaners (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website (www.empiredrycleaners.co.uk), use our services, or interact with us.

By using our website and services, you consent to the data practices described in this policy. If you do not agree with the terms, please do not use our services.

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1. Information We Collect

We collect personal data to provide our services effectively and improve your experience. The types of personal information we collect include:

1.1 Information You Provide Directly:

• Name
• Contact details (email address, phone number, address)
• Payment details (if applicable)
• Delivery preferences
• Specific instructions for garment care

1.2 Information Automatically Collected:

When you visit our website, we may collect:

• IP address
• Browser type
• Operating system
• Pages visited and time spent on our website
• Cookies and similar tracking technologies (see Section 6 for more on cookies)

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2. How We Use Your Information

We use your personal data for the following purposes:

• To provide and manage our dry cleaning and related services.
• To schedule and manage collection and delivery requests.
• To communicate with you regarding your orders, inquiries, and updates.
• To process payments securely.
• To personalise and improve your experience on our website.
• To comply with legal and regulatory requirements.

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3. Sharing Your Information

We respect your privacy and will not share your personal information with third parties except in the following cases:

• Service Providers: We may share data with trusted third-party service providers who assist in delivering our services (e.g., payment processors and delivery partners).
• Legal Compliance: We may disclose information if required by law or to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the business transaction.

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4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Once your information is no longer needed, we securely delete or anonymise it.

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5. Security of Your Information

We implement robust security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data.
• Secure servers and firewalls.
• Regular monitoring and updates of our security systems.

Despite our efforts, no system is completely secure. You share your information with us at your own risk.

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6. Cookies and Tracking Technologies

Our website uses cookies to improve functionality and enhance your browsing experience. Cookies are small files stored on your device that help us understand how you interact with our website.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality.
• Performance Cookies: Analyse website usage to improve performance.
• Functional Cookies: Remember your preferences to enhance your experience.

You can manage or disable cookies in your browser settings. Please note that disabling cookies may affect website functionality.

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7. Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right to Access: Request a copy of your personal data.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal or contractual obligations).
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Request transfer of your data to another service provider.
• Right to Object: Object to processing of your data for specific purposes (e.g., marketing).
• Right to Withdraw Consent: Withdraw your consent for data processing at any time.

To exercise any of these rights, please contact us at info@empiredrycleaners.co.uk. We will respond within one month, as required by law.

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8. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of these websites. Please review their privacy policies before sharing your information.

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9. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us, and we will take appropriate action to remove the data.

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10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will be posted on this page, with the “Last Updated” date revised accordingly. We encourage you to review this page regularly.

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11. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us:

• Empire Dry Cleaners
• Address: 53 Kensington Church St, London W8 4BA
• Phone: 020 3903 9997
• Email: info@empiredrycleaners.co.uk

We are committed to protecting your privacy and ensuring your personal data is handled responsibly.